LD5 Adult Complete Chicken Dog Food

Wheat Gluten Free No Added Artificial Colours Flavours Or Preservatives Hypoallergenic


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Hypoallergenic chicken dog food

Our new hypoallergenic dog food; Naturally 5 Chicken Complete is made on our family farm in Britain with naturally sourced ingredients including our own farm-grown barley.

This limited ingredient and single species recipe has been carefully formulated to contain no added wheat, soya, dairy or sugar.

A complete and balanced recipe for healthy digestion, immunity, joints, teeth and bones.


    • No added artificial colours, flavours or preservatives
    • Omega 3 & 6 for healthy skin & coats
    • Single species recipe: 100% chicken
    • Vitamins A & E: antioxidants to help support healthy and immunity
    • Made on our family farm in Lincolnshire
    • 100% recyclable packaging



As low as £7.00


LD5 Adult Complete Chicken Dog Food contains: Chicken Meal (28%), Barley (20%), White Rice (17%), Brown Rice (17%), Alfalfa (5%), Poultry Fat, Whole Linseed (3%), Poultry Gravy (2%), Minerals.


Nutritional Additives (kg): Vitamin A 18000IU, Vitamin D3 2000IU, Vitamin E 500mg, Zinc (Zinc Sulphate Monohydrate) 70mg, Iron (Iron (II) Sulphate Monohydrate) 40mg, Zinc (Zinc Chelate of Protein Hydrolysates) 30mg, Manganese (Manganous Sulphate Monohydrate) 20mg, Copper (Copper (II) Sulphate Pentahydrate) 5mg, Iodine (Calcium Iodate Anhydrous) 1.5mg, Selenium (Sodium Selenite) 0.13mg, Selenium (Organic Form of Selenium Produced by Saccharomyces cerevisiae CNCM I-3060) 0.02mg. Technological Additives: Tocopherol extracts from vegetable oils 120mg.

Analytical Constituents

Protein 24%, Crude Fibre 3%, Fat content 10%, Crude Ash 6%, Omega 3 0.7%, Omega 6 2% Moisture 328 Kcal/100g

Feed Guide

Breed Size Grams per day
5-12kg 50-200g
12-25kg 200-350g
25-45kg 350g-550g
45-70kg 550g+

This guide is approximate and should be adjusted according to the activity level of your dog. When introducing Laughing Dog, do so gradually over a period of 7 days, increasing the proportion of Laughing Dog daily.

Fresh drinking water should always be available for your dog. Made in a pet food bakery handling other cereals. Store in a cool, dry place.



Naturally 5 Adult Complete Chicken (12kg)


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Independent Feedback based on 37 verified reviews.

Feefo Reviews Platinum Trusted Service Award 2021

Trusted Customer

Wednesday, 10th of March 2021

I have used the company’ s products for many years and recommend highly.

Sandi Golding

Friday, 5th of March 2021

Service rating : Excellent service from beginning to end as always. The product is excellent as well have no hesitation in recommendingProduct : Excellent product, dogs love it

Chris Serman

Thursday, 25th of February 2021

My dogs enjoy it they have stopped scratching, free and quick delivery.


Saturday, 20th of February 2021

Service rating : Can't fault them for delivery and quality of goodsProduct : Works well for my 2 female Cocker spaniels as they have sensitive tummies.

Christopher Berry

Friday, 19th of February 2021

Service rating : Certainly recommend this company. Product excellent and company thoroughly professional.Product : Can't fault product or service.

Trusted Customer

Monday, 15th of February 2021

Good quality product, fast delivery as always. Minor problem regarding order, however this was dealt with both swiftly and efficiently.

Sandi Golding

Thursday, 28th of January 2021

Service rating : Excellent product and service as always, thank youProduct : Great product, have a dog with allergies and this has improved his coat 100%

Shoba Lakin

Saturday, 23rd of January 2021

Service rating : My dog's food arrived on time and well cared for during delivery.Product : My dog loves this food. The vet was really pleased with him at his last visit and I'm sure some of it is down to his diet.

William Jackson

Thursday, 7th of January 2021

Service rating : Dear Rowina, Thank you for organizing the order for me.Have you managed to seal with this as a subscription? Can you let me know?Thanks, WilliamProduct : As above. Please see previous comment

Shoba Lakin

Monday, 28th of December 2020

Service rating : Great service. My dog loves this food and it always arrives on time, each month..Product : My dog loves this food. His coat and teeth are in such good condition and I'm sure it's down to this food.

April Alford

Tuesday, 15th of December 2020

Service rating : Always answer phone quickly and very helpful with advice.Product : Previously used excellent salmon food, great quality food and only 8.5% fat - my dog needs low fat due to an eye condition. Now struggling, as salmon has changed to 14% fat, so I can no longer use that. Trying the chicken food, which is higher fat, but I'm hoping still just about low enough to work for her.

Valerie Lewis

Monday, 14th of December 2020

Great company, always super quick to respond to orders and any questions. Our dogs live the biscuit meal and dry food

Shoba Lakin

Wednesday, 2nd of December 2020

Service rating : Great customer service. Helped me out with a subscription problem and sent my order out promptly.Product : My dog loves this food. His coat is so shiny and his teeth clean. I love the fact that he does not react badly to this food.

Trusted Customer

Saturday, 28th of November 2020

Early delivery and free treats included... couldn’t be happier!!

Trusted Customer

Saturday, 28th of November 2020

Dogs 🐕 enjoy food delivered within 24 hours. 😀

Claire Groves

Friday, 27th of November 2020

Service rating : Part of my order was missed. I phoned the customer service line and received the delivery within three days.Product : Just started using it. Dog seems to like it

Trusted Customer

Friday, 27th of November 2020

Service rating : I have bought the product for 10 years from this company as my Yorkie is very particular. It is excellent quality remains 100% through to the last. Very good for dogs as only natural ingredients used.The customer service is excellent friendly with nothing too much trouble to keep customer happy.I Would recommend this company and its products for everyone who wants the best for their pet.Product : This is the only food my small Yorkie will eat. Excellent quality. Free from artificial additives. Great for dogs who may have allergies

Christopher Berry

Friday, 13th of November 2020

Service rating : Excellent service. Easy to order online. Delivery received within a couple of days.Product : Quality product. Our dog thoroughly enjoys it.

Trusted Customer

Thursday, 12th of November 2020

Service rating : Delivery was prompt but I didn't get any paperwork enclosed or an email regarding what I had actually ordered which is strange. I had notification of dispatch but no details of the products ?Product : These are not a patch on the product they replaced ie the crunchy bits of the previous food were really good for the teeth. The vet was always impressed by the clean teeth. Since being on this food there is more plaque build up, Also was very disappointed that the product change happened in Lockdown 1 my local pet food shop could no longer get hold of it and so I had to order online. Had we had the Country Shows this year i would have been able to see other makes of dog food and might well have changed. Its not easy to change when you have a dog with a sensitive tummy.

Trusted Customer

Friday, 30th of October 2020

Service rating : Order arrived as expected. Efficient.Product : Dog loves it, and she is in good condition.

Sheelagh Leckey

Monday, 26th of October 2020

Service rating : Order received within 24 hours, one item was missing but after a quick phone call I received it the next day. We all make mistakes but good customer service resolved it quickly.Product : I bought this to try but haven’t used it yet so can’t really rate it yet though I’m confident it will be fine

Trusted Customer

Tuesday, 20th of October 2020

Execellent Dog food, all natural products. Our dog loves the Naturally 5 chicken biscuits Next day free delivery service, easy to use ordering system, Reasonable priced.


Thursday, 8th of October 2020

Service rating : Easy to find what im looking for, good variety of food and treats and easy to order. Free shipping on my orders and the dog loves it too!Product : Look, Find, Click, Pay, Done. Easy!

Paula Hollyer

Tuesday, 6th of October 2020

Service rating : Easy ordering, simple subscription service , fast delivery. Very reliable. Never let me down.Product : Great on my dogs tummies, I have a JRT, bulldog and a newly adopted elderly lab, all with different issues with different dog foods, this chicken recipe has sorted all of this. The JRT and bulldog have eaten this since I bought them home (started on it 4 years ago). Bulldogs are known for their smelly stomach issues but please to say I don't have a problem with that. The elderly lab I have now had for 1 month (poorly father) and he has been weened onto this and the difference is incredible, better digestion, better poop (sorry), coat looks and feels better, better dental, he seems more energetic. The groomer comments on my bulldogs coat as they can have problems with that, she always looks shiny and in good condition. They love the taste and the smell of the food when I put hot water on it is extremely pleasant, the lab now can't wait for his food. I cannot fault this chicken complete dry dog food and I have 3 happy dogs to prove it.It was by chance I tried this dog food as I bought my bulldog and she was on a fresh meat diet, I knew I wanted to change that as my other dogs at the time would not have handled that type of diet, after lots of researching ingredients and meat %, this one came out on top. Best decision I ever made.

Julie Buckley

Saturday, 18th of July 2020

Service rating : Easy fast ordering and delivery service with updates and delivery time slot timed with an hour waiting timeProduct : These are home baked biscuits that use just 5 ingredients that doesn't include wheat, Oscar can't wait for his Bowl to go down at feeding time 🐾🐾

Trusted Customer

Thursday, 30th of April 2020

Service rating : Always a very efficient service even in the weirdness of Covid-19 fast and friendly service.Product : My dogs are very fussy eaters but absolutely adore this food and never turn their noses up at it unlike with other more expensive dog foods!!!

Trusted Customer

Tuesday, 6th of April 2021

Service rating : Absolutely love the service we’ve had so far. I’ve just set up a 2 monthly subscription which is perfect. We love that it’s a family run business & that was one of the reasons that made us want to order from Laughing Dog!Product : Our dogs love this dry food & chicken seems to be the favourite flavour!

Trusted Customer

Friday, 2nd of April 2021

always helpful people

Christopher Berry

Sunday, 28th of March 2021

Great service.Woukd throughly recommend.

Trusted Customer

Tuesday, 23rd of March 2021

Easy to make an order quick and speedy delivery Great value

Louise Terry

Tuesday, 6th of July 2021

Service rating : My two staffy pups absolutely love this food. Really stuffed with one of them till we came across Laughing Dog haven't look back since. The love the treats too. Would definitely recommend this food and company.Always excellent service and quick delivery. Thank you laughing dog xProduct : My boys love it so fresh and crunchy

Christopher Berry

Monday, 21st of June 2021

As usual excellent service and product.

Sandi Golding

Friday, 14th of May 2021

Service rating : Excellent product with excellent service, quick deliveryProduct : One of my Pointers has allergies and this product suits him fine

Jo Wainwright

Friday, 14th of May 2021

Service rating : Always brilliant! Pooch and me love Laughing Dog. Unwavering in their speedy service, we always receive our order within 2-3 days. Great value and, as far as our Boxer is concerned, great taste for sensitive tummies. We found L D about 7 years ago and have not bought another brand since. Top banana!Product : Great as always! Wilson loves it. Waggy tails all round.

Trusted Customer

Sunday, 9th of May 2021

Service rating : All arrived in good order, on time and was delivered to the feed roomProduct : Excellent dog food. Good value for money and popular with the dogs

Shoba Lakin

Wednesday, 21st of July 2021

Service rating : Great service. Always arrives on time and very well packaged. Easy to use website.Product : My dog loves these and I love the size of them. Nice big size treats for when you want to treat your doggie!

William Jackson

Friday, 23rd of July 2021

Service rating : There was something wrong with my computer, so I telephoned and was helped by a really efficient salesperson. We older folk find computers a little difficult, so really appreciate the human touch. The dog food arrived in good condition at the time indicated. Thank you.Product : So easy, my dogs love it and enjoy great health as a consequence.


   Over £25   Next Working Day Delivery if ordered before 11.30am     Free
   Under £25   Next Working Day Delivery if ordered before 11.30am     £4.95
Personalised Order   5 – 7 Working Day Delivery Free if over £25

Please note we can only accept customer orders for delivery to addresses in England, Wales and Scotland, although restrictions and additional delivery charges may apply to Northern Scotland, Scottish Highlands and Offshore Islands. Addresses in Scottish Highlands (postcodes starting IV, AB, FK, HS, KA, KW, PA and PH), Isle of Man, Isle of Wight and Northern Ireland (postcodes starting BT).

Please note, promotional delivery orders (under 2kg, e.g. up to x6 packets of treats) will take up to 5 working days and will be shipped via Royal Mail (in these instances, please ignore all delivery notifications and emails from DPD as these are automated and will not be relevent). Select the promotional delivery option at checkout to qualify. Unfortunately, at this time, not all promotional delivery offers will be applicable to non-UK mainland areas. For more information, please pop us a call on 0800 098 8057 or an email to [email protected]

Also, please be aware that all hand-decorated biscuit bones can take up to 7 working-days for delivery. All other items as part of this order will be sent out once the biscuit bone has been crafted by our bakers. Please visit our Delivery page for more information.


We know that pet parents want a label that they can easily understand, and as a maker of pet food we pride ourselves on ensuring that all of our ingredients are working hard to provide a clear benefit – in other words, you won’t find any unnecessary ingredients or additions, just a clean label!

Our nutritionists have worked hard to select ingredients which provide a complete and balanced recipe for healthy digestion, immunity, joints, teeth and bones.

The meal in this recipe is single species, ethically sourced and meets human grade standards. Meals are a very important source of protein, vitamins and minerals. No mixed meat meal is used, which is dry rendered form of meat and bones from mixed species of meat.

Yes , our LD5 recipes have been formulated free from wheat, wheat gluten, soya and dairy. There are no added artificial colours, flavours or preservatives.

Wheat is just one of a number of different cereals. The most common cereals include maize, barley, oats and wheat. Wheat free dog food means that it may contain other cereals, but does not contain any added wheat (or wheat gluten).

Our Naturally 5 dog foods contain barley from our family farm.

Barley has a low GI (glycaemic index) values which means it can help to stabilise blood sugar levels and as a result give that fuller for longer feeling. Importantly, barley does not contain any wheat gluten, which can often be the common cause of allergies in dogs.

Our range of Wheat Free complete dog foods and dog treats are enjoyed by all dogs looking for delicious and nutritious foods – not just dogs requiring a specifically wheat free diet.

Here at Laughing Dog we pride ourselves on ensuring that all of our ingredients are carefully sourced right here on our family farm. If we cannot use our own ingredients (for example, our own farm-grown barley goes into our wheat free dog food), we source the ingredients ourselves from approved suppliers only; we meet the British Retail Consortium standards (BRC for short; this is a global standard of food safety and quality).

Not all of our ingredients are free range (the supply of free range ingredients in the UK does not meet the demand for it in the pet food industry) but we use only the highest quality of ingredients. As much as possible we try to use British; however, if this is not possible we source our high quality chicken, duck, beef, lamb, salmon and white fish from Europe. All our meals are produced from animals, birds and fish that have been passed as fit for human consumption and meet our ethical sourcing guidelines.

Laughing Dog adheres to FEDIAF (The European Pet Food Industry) guidelines.

Unlike many dog food brands in the UK, we make all our dry food ourselves. All our food, treats and mixers are made here on the family farm.

At Laughing Dog many of our dog food recipes are single species, e.g. our Naturally 5 chicken dog food complete is just chicken meal and chicken oil; you wouldn’t therefore find any lamb or beef in the mixing bowl. We only use meals which are made of one species so we and our customers know exactly what is going into the mixing bowl.

The meals we use are single species and are produced from animals, birds and fish that have been passed as fit for human consumption and meet our ethical sourcing guidelines. They include meat, ligaments, bone – only the tasty (and safe) parts a dog would naturally eat. Meals are a very important source of protein, calcium and phosphorous.

We do not use any dry mixed meat meal which is meat and bones made from mixed species e.g. pork, beef, lamb, chicken.

Either way – whether you use fresh meat and/or a meal, combined in the right quantities with other key essential ingredients, it will provide a complete and balanced meal.

The dry meals we use are naturally preserved which we believe is best. It is a convenient and safe way for these materials to be used in pet foods and naturally in the wild dogs crunch bones and eat the innards as these are the tastiest parts. We believe that our recipes should reflect this. But it is true to say we are using parts of the animal we wouldn’t necessarily eat as humans – this is also really important for the planet – we know there’s only a limited amount of land that’s available for agriculture and finding sustainable protein sources is becoming more of a hot topic in the dog food industry.

Yes! Head to our Laughing Dog YouTube channel to go behind the scenes at our bakery, to meet the team and to see how our food is made!

This means that all of our meat sources e.g. chicken in our Naturally 5 chicken dog food is from that one species i.e. chicken. Therefore in our single species recipes you will never find that it has meat from one animal e.g. chicken, and an oil from another e.g. lamb. It would only ever be from the same protein source. That is why Laughing Dog food can be beneficial for dogs with specific adverse reactions as by introducing what is known as an ‘elimination diet’, you can isolate protein sources and can help to eliminate any foods which may cause a reaction in your dog.

Our Naturally 5 range of completes can be even more beneficial to elimination diets as these special completes are only made with 5 simple ingredients.

Yes, all of our Naturally 5 dog food range bags are 100% recyclable.

Whilst we are very proud of our oven-baked dog food range (we’ve been oven baking since 1936), we recognise that this process is much slower than the more conventional methods, and is therefore much more costly. To make a baked dog food free from wheat gluten and suitable for running down our production lines, it takes at least 2 years of testing (our grain free baked mixer meal took 4 years, for example, as this was completely gluten free).

Naturally 5 enables us to create a premium product with all the wholesome goodness of  oven-baked Laughing Dog but at a more accessible price point for our pet parents and their four-legged friends.

It’s also important to note that sadly oven-baking can sometimes cause lots of dust, which is a feature not all of our customers like with our naturally baked ranges. In addition, the kibble size and shape is very limited with baked foods. In contrast, our Naturally 5 range offers a very unique and dust-free kibble shape, suitable for all dogs.

Laughing Dog will always have baked ranges though – many of our dog treats are naturally oven-baked, and our mixer meals are also baked too.

To find out more about why not all of the Laughing Dog Food range is oven-baked dog food, head to our blog.

What's Inside


Protein rich, easily digestible and a great source of energy. Brown rice provides essential minerals and B vitamins for a healthy nervous system.


A natural source of slow release energy and rich in dietary fibre to help aid digestion


Rich in Omega 3 and 6 to help maintain healthy skin, glossy coats and good immunity


Irresistibly succulent chicken that’s high in protein and gentle on digestion.


Rich in beta carotene, helping to keep skin, bones and eyes healthy. A natural antioxidant.