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New Laughing Dog Naturally 5....

18/10/2019  |  Farm Bakery News

Introducting our new Laughing Dog Naturally 5 range...

Wheat gluten free and single species recipes, these brand new adult dog food completes are all made on our family farm from start to finish using just five simple and nourishing ingredients (plus a sprinkle of vitamins and minerals!): 

  • Available in chicken, beef and lamb (2kg and 12kg)
  • Single species recipes (only made with chicken, lamb or beef)
  • No meat meal. No fillers
  • No added wheat or wheat gluten, soya, dairy, egg or potato
  • No added sugar or salt
  • No GM ingredients
  • No added artificial colours, flavours or preservatives
  • Omega 3 & 6 for healthy skin & coats
  • Vitamins A & E: antioxidants to help support healthy and immunity
  • Vitamin D to support strong bones
  • Vitamin C for an antioxidant boost 
  • 100% recyclable packaging

Why are your Naturally 5 recipes limited to just five simple ingredients?

This means our recipes are healthier, cleaner and completely transparent. We know that pet parents want a label that they can easily understand, and as a maker of pet food we pride ourselves on ensuring that all of our ingredients are working hard to provide a clear benefit - in other words, you won't find any unnecessary ingredients or additions, just a clean label!

Our nutritionists have worked hard to select ingredients which provide a complete and balanced recipe for healthy digestion, immunity, joints, teeth and bones.

Have you changed the kibble size?

Yes, Naturally 5 will come in a new kibble size and shape which is still easy to break down and is dust free. This kibble is 14mm in size. 

Do you have any mixed meat meal in the recipes?

The meal in this recipe is single species, ethically sourced and meets human grade standards. Meals are a very important source of protein, vitamins and minerals. No meat meal is used, which is dry rendered form of meat and bones from mixed species of meat.

Why is Laughing Dog Naturally 5 not traditionally oven-baked? 

Whilst we are very proud of our oven-baked range (we've been oven baking since 1936) and we will always have an oven-baked range, we recognise that this process is much slower than the more conventional methods, and is therefore much more costly. 

Laughing Dog Naturally 5 is not traditionally oven baked like our other ranges, but to ensure that our nutritious recipes are utterly delicious, our careful cooking process does involve some baking. This also means it is a easier process to make our tasty Naturally 5 dry completes which means a speedy delivery service!

Naturally 5 enables us therefore to create a premium product with all the wholesome goodness of Laughing Dog but at a more accessible price point for our pet parents and their four-legged friends.

Why do these dog food recipes use rice?

Our nutritionists selected rice  - brown and white - to ensure for easy digestion for sensitive tummies. Brown rice also provides essential minerals and B vitamins for a healthy nervous system. 

Is the percentage of meat in your Naturally 5 recipes lower than your current Wheat Free Baked Completes?

Even though our Naturally 5 recipes are limited to just 5 ingredients, the meat and protein content in our complates is the same / similar to our current wheat free baked completes. For example, our LD5 lamb meat content is 32% and the protein level is 24% while our current Wonderfully Wheat Free lamb is 30% meat content and with a 23% protein level. LD5 chicken meat content is 28% and protein level 24% while our current Wonderfully Wheat Free chicken is also 28% meat content and with a protein level of 25%. 

Why are your Naturally 5 recipes cheaper than your current Wonderfully Wheat Free Baked Completes?

After lots of consultation and research with our Laughing Dog customers we know that clean labelling and having ingredients that provide a distinct benefit are really important, which is why we've worked hard to create recipes that are packed with wholesome nourishment - naturally simple with nothing unnecessary or artificial needing to be added. 

By working with just 5 wholesome ingredients (and a sprinkle of vitamins and minerals) we have been able to create a premium range of recipes which are at an accessible price point. 

Are the current Wonderfully Wheat Free Baked Completes still available?

Our tasty new Laughing Dog Naturally 5 range will eventually replace our current Wonderfully Wheat Free Chicken Baked Adult Complete and Wonderfully Wheat Free Lamb Baked Adult Complete. We understand that our current range of completes is well-loved by our four-legged friends but we are also committed to ensuring that our delicious and nutritious recipes offer the very best in nourishment.

While it won't be possible to hold a subscription for our Wonderfully Wheat Free Chicken and Lamb Completes from 1st December, they will still be able to buy as one off purchases for limited period of time until stocks last. If you would like to receive a free sample, please pop us a message

Full recipe composition -

Natually 5 Chicken: 

Composition:

Chicken Meal (28%), Barley (20%), White Rice (17%), Brown Rice (17%), Alfalfa (5%), Poultry Fat, Whole Linseed (3%), Poultry Gravy (2%), Minerals.

Additives:

Nutritional Additives (kg): Vitamin A 18000IU, Vitamin D3 2000IU, Vitamin E 500mg, Zinc (Zinc Sulphate Monohydrate) 70mg, Iron (Iron (II) Sulphate Monohydrate) 40mg, Zinc (Zinc Chelate of Protein Hydrolysates) 30mg, Manganese (Manganous Sulphate Monohydrate) 20mg, Copper (Copper (II) Sulphate Pentahydrate) 5mg, Iodine (Calcium Iodate Anhydrous) 1.5mg, Selenium (Sodium Selenite) 0.13mg, Selenium (Organic Form of Selenium Produced by Saccharomyces cerevisiae CNCM I-3060) 0.02mg. Technological Additives: Tocopherol extracts from vegetable oils 120mg. 

Analytical constituents:

Protein 24%, Crude Fibre 3%, Fat Content 10%, Crude Ash 6%, Omega 3 0.7%, Omega 6           2%

Naturally 5 Lamb:

Composition:

Lamb Meal (32%), Barley (20%), Brown Rice (18%), White Rice (18%), Alfalfa (4%), Rapeseed Oil (4%), Lamb Gravy (3%), Minerals.

Additives:

Nutritional Additives (kg): Vitamin A 18000IU, Vitamin D3 2000IU, Vitamin E 500mg, Zinc (Zinc Sulphate Monohydrate) 70mg, Iron (Iron (II) Sulphate Monohydrate) 40mg, Zinc (Zinc Chelate of Protein Hydrolysates) 30mg, Manganese (Manganous Sulphate Monohydrate) 20mg, Copper (Copper (II) Sulphate Pentahydrate) 5mg, Iodine (Calcium Iodate Anhydrous) 1.5mg, Selenium (Sodium Selenite) 0.13mg, Selenium (Organic Form of Selenium Produced by Saccharomyces cerevisiae CNCM I-3060) 0.02mg. Technological Additives: Tocopherol extracts from vegetable oils 120mg.

Analytical constituents:

Protein 24%, Crude Fibre 2.5%, Fat Content 10%, Crude Ash 10%, Omega 3 0.5%, Omega 6 1.5%.

Naturally 5 Beef:

Composition:

Beef Meal (26%), White Rice (20%), Brown Rice (20%), Barley (20%), Alfalfa (4%), Rapeseed Oil (4%), Beef Gravy (3%), Minerals.

Additives:

Nutritional Additives (kg): Vitamin A 18000IU, Vitamin D3 2000IU, Vitamin E 500mg, Zinc (Zinc Sulphate Monohydrate) 70mg, Iron (Iron (II) Sulphate Monohydrate) 40mg, Zinc (Zinc Chelate of Protein Hydrolysates) 30mg, Manganese (Manganous Sulphate Monohydrate) 20mg, Copper (Copper (II) Sulphate Pentahydrate) 5mg, Iodine (Calcium Iodate Anhydrous) 1.5mg, Selenium (Sodium Selenite) 0.13mg, Selenium (Organic Form of Selenium Produced by Saccharomyces cerevisiae CNCM I-3060) 0.02mg. Technological Additives: Tocopherol extracts from vegetable oils 120mg.

Analytical constituents:

Protein 25%, Crude Fibre 3.5%, Fat content 9%, Crude Ash 5%, Omega 3 0.4%, Omega 6           1.5%

Can’t see it in your pet shop? Let us know and we’ll ask them to stock it for you

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