For the purpose of the data protection laws the data controller is Fold Hill Foods Limited (registered in England and Wales with company number 01426126) with its registered office at Fold Hill Foods Ltd, Old Leake, Boston, Lincs, PE22 9RJ. Tel: 0800 0988057 Email: firstname.lastname@example.org
If you are aged 16 or under, please get your parent/guardian's permission before you provide personal information to our site. Users without this consent are not allowed to provide us with personal information.
1. What information do we collect about you, what is the lawful basis for processing it and how will we use it?
Information you provide to us:
Placing an order with Laughing Dog:
We collect information about you when you register with us to create an account and/or place an order for products online (we will collect your name, address, telephone number, email and payment card details). Collecting and processing this information allows us to fulfill your order and therefore our legal obligation (and contract) with you.
Processing your order: when you place an order with us via our website or over the telephone, your order details (as well as your personal details) are securely uploaded to our website. This enables us to process and fulfill your order. While your personal details (name, address, email, telephone) are securely stored so that you can easily re-order, we don't store your credit card details. We use software Sage to process and take your payment – your personal details are processed by Sage Pay simply to enable us to complete the transaction with you (see below for details). Your name, address, telephone and delivery instructions will be transferred to a third party courier company: DPD. This is so that we can deliver your order to you and update you with estimated delivery slots as part of our service to you (see below for details). If you do not want DPD to use your telephone number, please let us know when you place your order.
If you choose to register with Laughing Dog when purchasing via our website, your personal details will be held in a secure database so that when you log in to our website you can see your previous order details. Card details are not stored. You can choose to delete your account at any time. If you choose to shop as a ‘guest’ your personal details will not be stored. If you choose to register with us online we will send you a welcome email to verify your account when you register with our site and other emails in relation to account management or system maintenance.
Once you have placed an order with us we send you two emails to confirm your order status – the first is to confirm that your order has been placed, the second is to confirm that it has been despatched. We send these emails simply to fulfil our legal obligation to send your order out to you in a timely manner. Under this same legal obligation, we may email you to notify you of any changes to our service or problems with your order.
Laughing Dog does not pass on your personal information to any other brands within the Fold Hill Foods Ltd group. However, as explained above do use third parties detailed below in order to allow us to process your order and therefore fulfill our contract with you:
In processing your order, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies. We will only do this in cases where we are authorised by the law (e.g. for the purposes of fraud prevention).
We also work closely with third parties to ensure for the safe and secure processing of your order:
Sage Pay: as part of the payment process, your personal details will automatically be transferred to Sage simply so that we can complete our contract between you by taking payment for your order. We do not store your credit card details; only Sage receives these details.
DPD: as part of the ordering process, your personal details will be automatically transferred to DPD so that we can send out your product to you. This is necessary so that we can complete our contract with you by delivering your order.
Please note we will not use any financial or credit card information for any purpose other than to discharge our legal / regulatory duties and to process payments made by you for our products and services or due to you by agreement (e.g. refunds).
Signing up to our newsletter and bakery emails:
We do not send marketing text messages, social media direct messages or postal mail. If we did this in the future, we would only do so with your explicit consent.
Complaints and reviews:
We also collect personal information when you voluntarily provide feedback via email, social media (for example, if your product was faulty and you wish to raise a complaint or you are requesting a free sample) or telephone. We will only process this information for the purpose of fulfilling our contract with you i.e. to replace a faulty item, to enable our technical team to investigate a problem with the product or to send out a free sample that you have requested. If you are requesting a free sample, we will only use your personal details to check that the sample has arrived. After this time, all information will be removed from our system. If you have contacted us to make a complaint regarding a food product, an investigation is launched by our technical team. By law our technical team have to record the details of the complaint and your name and address as part of their due diligence to appropriate food safety law. This information is stored securely and has to be held by law for 5 years.
We collect information from you when you make a review (name and email address). You can voluntarily submit a review straight to our website. We can delete this at any time if you decide you want to have the review removed. Please contact us directly to do this.
Competitions and giveaways:
We collect your name, email and telephone number when you voluntarily participate in competitions. You can enter these via our website, social media pages or via our newsletter. When you enter a competition via the website we will only store your data until the winner(s) have been chosen so we can contact you if you win. Once the competition is over and the winner(s) have been contacted, we destroy all data. All competitions have their own T&Cs which are always detailed with the competition. Our general competition T&Cs can be read here.
Contact form via our website, social media and via email:
We collect your name, email and telephone number when you fill out a contact form on our website as well as information (including sometime details about your pet(s)) that you supply when you contact us by telephone, social media or email to email@example.com or firstname.lastname@example.org. We will only use this information to respond to your enquiry. Once this is dealt with, we will delete your details.
Meeting us at a show or event:
If you provide us with personal details at an event or show so that we can send you a sample of our food or for further information we will simply take this information so that we can respond to your request as requested by you. This information will not be stored once your enquiry has been dealt with.
When you join our breeder scheme we store your personal details so that we can send your order out to you - see above paragraph 'Placing an order with Laughing Dog'.
Information we collect about you:
Information we collect about you with regard to each of your visits to our site:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser types and versions, operating system and platform; and
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site; products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
Information we collect about you with regards to your orders:
- to research and improve our products and services.
- if you have provided consent we will send you details of products and special offers that we think are of interest to you.
- to measure or understand the effectiveness of advertising we serve.
2. Using your information in accordance with data protection laws
Compliance with legal obligations: As an entity established under the laws of England and Wales, Laughing Dog (trademark of Fold Hill Foods Ltd) is obliged to comply with UK laws and guidance provided by UK regulatory bodies. In particular, we will need to process your personal information to verify your identity, your source of funds for anti-money laundering and fraud purposes, and to establish whether you have been barred from using our site due to objectionable behaviour. You will not be able to object to processing or ask for the deletion of your personal information insofar as it falls under this category.
Necessary for the entry into / performance of a contract: When you enter into a transaction with us, a contract between you and us will have been entered into. In order for us to fulfil our obligations under that contract (e.g. to allow you to purchase goods from us), we will need to collect and process your personal information. Failure to provide the requisite personal information on sign-up and financial information on entering into the transaction or objecting to this type of processing / exercising your deletion rights will unfortunately mean we cannot provide our goods / services to you.
Consent: We may send you marketing emails in the form of our newsletter and bakery emails about us and our goods, services, news and events where you have consented to sign up to our emails. You can unsubscribe from our newsletter and bakery emails by clicking on the unsubscribe link in the footer of the email; this will also restrict any processing of this nature.
3. Data storage & transfers:
Where you have chosen a password to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Although we will do our absolute utmost to protect your personal data and are continually working to improve our website, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
4. Disclosure of your information
We will not share your personal details with any other groups within Fold Hil Food Ltd. We will only share your personal information with third party service providers if it is necessary or reasonably required for any of the purposes listed below.
We will only disclose your information to:
- suppliers for the performance of any contract we enter into with you (DPD and Sage Pay as detailed above)
- third party suppliers and service providers to the extent they assist the group with its legal / regulatory obligations e.g. providers of services in respect of anti-money laundering, fraud, verification etc.;
- law enforcement agencies if we consider your behaviour to be unlawful, offensive, inappropriate or objectionable on our site.
We may also disclose your personal information to third parties:
- if we are under a duty to disclose or share your personal data in order to comply with any legal obligation;
- in the event that we consider selling or buying any business or assets or merge or enter into a joint venture with another business entity in which case we will disclose your personal data to any prospective sellers or buyers of such business or assets;
- in the event of an insolvency situation;
- to protect our rights, our property, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
5. Data portability:
Under the GDPR you have the right to request your personal data that we hold in a commonly used and machine readable form e.g via CSV files. This information will be sent free of charge.
We would like to send you information about Laughing Dog products, services and bakery news which may be of interest to you. If you have consented to receive marketing, you may opt out at any time at a later date (our bakery news emails and newsletter all have an opt out button in their footer). You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email email@example.com
7. Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address. There is no charge for this service. Information will be provided without delay and at the latest within one month of receipt. If you make the request electronically we will provide this information in a commonly used electronic format.
Under the GDPR you have the right to obtain:
Confirmation that your data is being processed
Access to your personal data - we want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. We will respond within one month.
The right to erasure (known as the ‘right to be forgotten’): subject access requests - under the new GDPR regulations which come into force in May 2018, you can request for us to delete any personal data that we hold about you if there is no reason for its continued processing. We will do this within one month and there will be no charge for this.
We can refuse or charge for requests that are manifestly unfounded or excessive. If we refuse a request we will tell you why. You will have the right to complain to the supervisory authority and to a judicial remedy. You must do this without undue delay and at the latest within one month.
We would provide data electronically and in a commonly used format e.g. csv file.
8. Other websites
9. Safeguarding of your personal data
Laughing Dog complies with processing legislation to ensure that all data is processed in accordance with data protection laws and in a manner that ensures appropriate security of all personal data, including protection against unorthorised or unlawful processing and against accidental loss, destruction or damage. We regularly review our processes to ensure that all the appropriate measures are used.
11. How to contact us