How does our dog breeder club work?

Our puppy breeder programme has been set up to provide you with the most nutritious and wholesome food for your whole team of dogs and their little ones. We also welcome dog charities, dog trainers and dog groomers to offer you discounted dog food prices for your dogs – whether puppies or adult dogs.

“As a puppy breeder, I really enjoy working with Laughing Dog. Their food is of  excellent quality, with no added artificial colours, flavours or preservatives. They are a family run business and make all of their own food – a wonderful British maker of dog food! They use ingredients that they grow on their farm in Lincolnshire, and prepare everything themselves – it’s all done in house! Therefore I trust that what I am feeding my dogs has been carefully created by a company that really cares about dogs and what they need to eat.”  West Highland White Terrier Breeder, Staffordshire.

View our latest video to explore more about our breeder’s programme.


Bountiful Benefits*

Free next day delivery

And access to exclusive offers and trials

Dedicated team of nutritionists

Available for advice and support

Receive a free bag of food

For referring the scheme to other breeders

Free puppy packs for new puppy owners

This includes a 2kg bag of our dry puppy complete dog food, a 125g bag of our Fish & Tricks puppy training treats, a 50% off first order voucher, treat storage jar and a ‘Little Paws’ puppy booklet.


  • Access to exclusive prices for dog breeders, dog charities, dog groomers and dog trainers
  • Initial trial period available
  • Free Puppy Packs to give to all your new puppy owners (if you’re working with adult dogs, we can adapt these packs to suit!)
  • Free next working day delivery for all orders over £25
  • To get started simply pop us a call on our freephone number today!

Joining is easy

For more information about our dog food recipes, free samples or to talk to our nutritionists, contact us at the bakery on freephone 0800 098 8057 or [email protected] * T&Cs apply | Terms & Conditions | Privacy Policy