Frequently Asked Questions

What does Wheat Free dog food mean?

Wheat is just one of a number of different cereals. The most common cereals include maize, barley, oats and wheat. Wheat free dog food means that it may contain other cereals, but does not contain any added wheat. Our Wonderfully Wheat Free dog foods contain barley and oats which have low GI (glycemic index) values which means they can help to stabilise blood sugar levels and as a result give that fuller for longer feeling. Importantly, neither barley nor oats contain any wheat gluten, which can often be the common cause of allergies in dogs.

Our range of oven-baked Wonderfully Wheat Free completes and treats are enjoyed by all dogs looking for delicious and nutritious foods – not just dogs requiring a specifically wheat free diet.

What does Grain Free dog food mean?

Grain free dog food means that the product contains no added grains – therefore it does not contain any cereals such as barley, wheat, maize, rice or oats. Our Gloriously Grain Free dog foods all use potato as a base, which is an easily digestible source of slow release energy and contains no wheat gluten. It is perfect for dogs with sensitive tummies, those with cereal intolerances and a specific need to avoid grains, or simply if you would just prefer to feed your dog a grain free diet.

Our range of oven-baked Gloriously Grain Free dry completes and dog treats and our Gloriously Grain Free wet complete range of dog foods are enjoyed by all dogs looking for naturally wholesome and delicious foods – not just those with a specific need for a grain free diet. 

My dog doesn’t need a wheat free or grain free diet. Can I still feed Laughing Dog food?

While our entire range of wheat free and grain free dog foods are hypo-allergenic and therefore suitable for dogs with dietary allergies and intolerances to these ingredients, it can also be fed as a nutritious and delicious diet for those dogs with no specific dietary complaints or requirements. Because Laughing Dog is baked slowly it helps to retain the natural goodness of our wholesome ingredients, as well as giving our completes, treats and mixer meals a delicious baked taste and aroma which dogs simply adore. By oven baking our ingredients it also creates biscuits with a naturally crisp crunch - perfect for helping to slow down fast eaters and to help keep teeth clean and breath fresh. Because there is no pressure involved in the cooking process of baking (unlike 'extrusion', which is how most other dog foods in the UK market are made), we believe our baked dog food doesn’t swell in your dog’s tummy like other dog foods can.

All our recipes are created with the greatest of care - nothing uneccessary is added to the mixing bowl; just simple ingredients for delicious and wholesome nourishment.

Where do your ingredients come from? Does Laughing Dog use free range ingredients?

Here at Laughing Dog we pride ourselves on ensuring that all of our ingredients are carefully sourced right here on our fmaily farm. If we cannot use our own ingredients (for example, our own farm-grown oats and barley go into our wheat free dog foods and dog treats) we source the ingredients ourselves from approved suppliers only; we work to the British Retail Consortium standards (BRC for short; this is a global standard of quality). Not all of our ingredients are free range (sadly the supply of free range ingredients in the UK does not meet the demand for it in the pet food industry) but we source only the highest quality of ingredients. All meat that we use meets human grade standard.

Once we have perfected a recipe we send it out for feeding trials – however, this is only once the recipe has been correctly and safely created (and has undergone chemical analysis to ensure it is nutritionally balanced)  – much the same as a chef would try out new recipes on customers. Only if the recipe is accepted and enjoyed by our four-legged friends does it join the range.

Does Laughing Dog use meat meal?

No meat or bone meal is adding to our mixing bowls.

Can I feed a wet dog food with dry complete dog food?

As with any complete dog food, it is not necessary to feed any additional source of food when using a complete food as it means that contained within the food are all of the nutritional requirements needed by your dog. However, should you wish to feed our Gloriously Grain Free wet complete dog food alongside our dry complete dog food to give some variation into your dog's diet, we would always recommend reducing the recommended feeding guideline quantity of the dry complete and replacing it with a little wet food. You could either do this in the same meal as feeding the dry complete or you could feed a wet meal, for example, in the morning and then a dry meal in the evening. If you have any dietary concerns about your dog or are worried it may have an allergy or intolerance, please talk to your vet for further advice. 

Do I need to soak my Laughing Dog dry complete dog food?

You do not need to soak Laughing Dog complete (but if your little four-legged friend has no teeth or simply prefers it, you of course can - the aroma and taste is still delicious!). If you do soak it, some of the benefits which result from the product being baked which creates its crisp and crunchy texture may be reduced. Because we slow bake our dog biscuits, you get a much crisper, crunchier biscuit which helps to stop dogs bolting their food and eating too quickly. The increased chewing action and as a result, the scouring action, can help keep your dog’s breath fresher and teeth cleaner too.

Do I need to add water to your baked mixer meals?

You don't need to add water to our mixer meals (the crunchy biscuit has lots of benefits for your dog - see our FAQ above), but if your dog prefers this then go ahead! In fact, by mixing water into the biscuit you create a very tasty porridge - it's a perfect start to any morning, and also ideal if your dog has no teeth.

There's dust at the bottom of my bag - why is it there?

Just like when you come to the bottom of a cereal packet where you often find a layer of dust like crumbs covering the bottom of the bag, it is normal to find crumbs at the bottom of the bags of our oven-baked completes and mixer meals. Why is this you might ask? Well, because we bake our biscuits instead of extruding them (like most other dog food companies in the UK), they're much crispier and crunchier but not as compacted and hard as extruded food, which means that when they get jiffled around the wibbly wobbly edges knock about and little crumbs fall off and end up of the bottom of the bag. Don't worry though, you can still use these up. Just pop a little warm water on them and mix into a gravy to pour over your dog's food.

What does single meat source mean? (Wonderfully Wheat Free Completes)

Single meat source means that all of our meat sources e.g. lamb in the Wonderfully Wheat Free Lamb is from that one source i.e. lamb. Therefore in our single meat source foods you will never find that it has meat from one animal e.g. lamb, and an oil from another e.g. fish. It would only ever be from the same protein source. That is why Laughing Dog food can be beneficial for dogs with specific intolerances as by introducing what is known as an 'elimination diet', you can isolate protein sources and can help to eliminate any foods which may cause a reaction in your dog.

Should I buy a complete dog food instead of feed biscuit (mixer) and meat?

When purchasing a complete dog food, not only is it convenient but you can be sure that your dog is getting all of the nutritional requirements it needs in terms of protein, fat, carbohydrate and fibre levels as well as essential vitamins and minerals (just like us when we eat; we need a balanced diet). Sometimes, unless you know you have all of the additional components, just feeding meat and biscuit mixer can lead to an unbalanced diet for your dog. However, by following our nutritionist's feed guidelines on our mixer meals you can ensure you include the correct quantity of meat/wet food (please keep in mind that these are only guidelines though - requirements can vary according to the age, breed and size of your dog).

Our range of baked mixer meals provide the perfect complement to our grain free wet complete dog foods or alternative types of wet food you choose to feed.

My dog suffers from epilepsy, can it eat any of your baked dog food?

Our Traditional Mixer Meal has been endorsed by the Canine Epilepsy Support Group and is the perfect addition to your dog's mealtimes.

Why are Laughing Dog's dry completes, mixer meals and treats baked rather than extruded?

While baking is a much slower method of making dog food compared to most conventional high pressure cooking processes like extrusion, we firmly believe that baking is gentler on tummies and is the best way to help protect the natural goodness of the wholesome ingredients we grow and source from our family farm. Unlike most extruded food which is coated with oil to make it more palatable to your canine friends, our baked food doesn’t need an additional coating to make it tasty - by oven baking our food the golden kibbles come out of the oven with a delicious baked aroma and taste. Most importantly though, our gentle baking process creates really crisp and crunchy biscuits, which help to slow down fast eaters (great for sesitive tummies!), as well as helping to keep teeth clean and breath fresh.

My dog has pancreatitis and needs foods low in phosphorous – what dog food would you recommend?

The lowest phosphorous levels out of the protein sources we use are the Wonderfully Wheat Free Salmon and the Wonderfully Wheat Free Lamb completes. These naturally have much lower phosphorous levels than other meats/fish. As an additional consideration, a lower fat food would normally be recommended for dogs with pancreatitis – the above products also provide the lowest fat content in our complete dog food range. If you have any dietary concerns about your dog, always talk to your vet first for advice.

I have working dogs who use a lot of energy and are very active – which of your foods would be the most suitable?

All of our Laughing Dog complete baked dog foods have sensible levels of protein which is of course beneficial for dogs who are active. Our Gloriously Grain Free range contains the highest protein percentage levels; however, if you do not feel grain free dog food is necessary then our Wonderfully Wheat Free range also has good levels ranging between 23% - 25% and would also be suitable.

We pride ourselves in creating recipes with protein levels suitable for all dogs - whether active in work, rest or play.

My dog needs to be fed a hypo-allergenic diet – is your dog food suitable?

Hypo-allergenic food is food that is formulated for one of three reasons: to include a limited number of ingredients, to include new and novel ingredients which dogs may be less sensitive to, or as part of a prescription or veterinary diet. Dogs can suffer from allergies and intolerances to certain foods such as wheat, dairy, soya and even common meats such as beef. It is uncommon for dogs to naturally be allergic to these ingredients and is more often the result of their common use within many dog foods which dogs then become more frequently exposed to which causes these reactions. These allergies can not only cause problems internally, but also externally in the form of itchy skin and ears.

All of the Laughing Dog food wet and dry complete ranges are hypo-allergenic, with each ingredient being carefully selected by our nutritionists for its specific benefit. Our range of complete dog foods contain no added wheat, dairy or soya and the full range is made with GM free ingredients. This is the same for our slowly oven-baked treats and mixer meals apart from our Traditional Mixer Meal in the Adult and Puppy & Small dog variations which does contain wheat.

Laughing Dog food avoids corn and wheat and alternative meat proteins are used in our products; for example duck and venison, which are less likely to cause an allergic reaction. By using single source meat proteins in our Wonderfully Wheat Free dog food recipes it helps reduce the number of variables being added into the diet.

Many commercial dog foods can be rich in preservatives, food additives and other ingredients which can all impact on leading to allergic reactions. Laughing Dog complete food is easily digestible, has no added artificial colours, flavours or preservatives, contains low allergy proteins and is wheat gluten free. It also contains essential antioxidants such as vitamin C and E to help maintain the health of the dog along as well as many more goodies to help your dog stay full of vitality (please see our ingredients list on each product page).

I am unsure of which product to choose; I don’t normally feed fish, but does the salmon have more benefits?

Seafood diets can help with skin allergies – our Laughing Dog Wonderfully Wheat Free Salmon dog food introduces rich Omega-3s and fatty acids into the diet. By using foods that your dog’s digestive system may not have experienced before and are less likely to produce a food based reaction or intolerance, it can help eliminate the chance of allergies developing.

How do I know if my dog will like it? I don’t want to buy a bag and find they don’t.

Should you wish to try a free sample of any of our Laughing Dog complete baked dog foods before purchasing, just pop us an email to and we will pop one in the post for your four-legged friend to try.

I have a diabetic dog – can it eat your food?

With dogs diagnosed with diabetes it is important to feed them consistent meals at fixed intervals throughout the day. High protein foods with moderate fat and carbohydrate levels are key – ensuring the carbohydrates are low-glycaemic e.g. barley, oats or potato, so that they break down and release the energy more slowly, helping to stabilise blood sugar levels. Foods with good fibre levels can also help minimise blood sugar peaks and troughs after eating.

Laughing Dog’s Gloriously Grain Free dog food contains potato and our Wonderfully Wheat Free dog food range is made with oats and barley. 

My dog is age seven, should I be feeding senior dog food?

At the age of seven or above (if you have a large breed dog or one which you feel puts a lot of strain on its joints you can always move onto it earlier), it’s recommended that a dog is moved onto a senior or mature product to ensure they are receiving the joint supplements frequently found in products specifically for older dogs, such as chondroitin and glucosamine. However, this is not always essential because, as with any animal, they are all different and some breeds may be more susceptible to joint problems than others. Many people are happy to continue feeding their dog adult food if they are enjoying and thriving on it. However, should you wish to move to a senior product, our Wonderfully Wheat Free Senior Turkey has been tailored specifically for mature dogs - containing a sensible protein level for older dogs, with a good fat and carbohydrate level along with added joint supplements (chondroitin and glucosamine) and rosehip which is rich in vitamin C to help support the immune system and joint health.

How do I change my dog onto Laughing Dog food?

Here at Laughing Dog we recommend gradually moving your dog over from what you currently feed to one of our complete dog foods. Some dogs are more tolerant to change than others but as a guideline we would recommend that you start to mix in a small amount of Laughing Dog with your dog’s current food, then gradually increase it over the course of a week until you are feeding it 100% Laughing Dog.

How much food should I feed my dog?

All of our wheat free and grain free dog food comes with an on pack feeding guideline which takes into consideration the size of your dog. Feeding requirements can vary due to age, breed and lifestyle of your dog, so please keep in mind that this information is simply to use as a guideline. You can also find this information on each of our product pages under the ‘feed guide’ tab. If you have any questions, please contact us on 0800 0988057 and our nutritionists will be happy to advise.

Why are Laughing Dog's oven baked dry completes, mixer meals and treats good for teeth?

Our Laughing Dog dry dog food range is baked slowly to form a crunchy and crisp kibble. As a result, dogs have to take more time to crunch its crispy form which not only slows them down when they are eating but also helps produce a scouring action to help keep the teeth and gums clean and healthy.

If you have any dietary concerns about your dog or are worried it may have an allergy or sensitivity/intolerance, always talk to your vet for advice.