Quintessentially British

Our family-made food was born from a desire to make the most of the British countryside and ensure our four-legged friends could have the very best of British. Living a life full of fun and fuelled by nature is a motto our family has stood by for over three generations.

With this in mind, we were absolutely thrilled to meet a team that shares this passion – taking inspiration from nature and the changing British seasons, the Joules brand is all about connecting with life’s happy feelings and embracing quality time, doing the things we love with the people – and pets – who really matter.

Joules’ story

Joules is a UK-based premium lifestyle brand who design and sell Joules branded lifestyle clothing, accessories and homeware (and yes, for all our dog lovers out there, you can be sure to find beautiful patterns inspired by our four-legged friends!). Its authentic heritage and strong brand values began nearly three decades ago when Tom Joule established the company, since then Joules has always been committed to surprising and delighting its growing community of customers with a sense of fun and quirky Britishness.

“Contemporary country loving” is at the heart of Joules and provides the vision they work towards.

A day in the life

The Joules business is based in Market Harborough, Leicestershire, where they’ve been since day one. At HQ you’ll find a talented team of individuals who work across everything from the distinctive, hand-drawn prints you find in every collection through to marketing and distribution. They also have offices in New York and Shanghai to support their growing international business.

Working with Joules *Giveaway now closed*

This year we are very excited to be working with the British clothing and lifestyle brand. Kick starting the year, we begin with our dog-friendly giveaway. From the 1st April 2019, pick up a bag of Laughing Dog natural baked complete dog food or treats detailing our ‘dog-friendly giveaway’ sticker; peel and you will reveal a  unique code. Simply enter this online at www.laughingdogfood.com/made-in-britain to be entered into the free prize draw. For one lucky winner, Joules is giving away a £1000 gift card to spend with them in store or online! Click the link above to find out more – free giveaway does not open until 1st April 2019. Ends 31st December 2019.

To find out more about Joules and to read their incredible story, visit www.joules.com.

Photo credit: © 2019 Joules Limited

Discover the natural world of Laughing Dog food at www.laughingdogfood.com/all-dog-food.html

Join the Barking Times

Remember that you can withdraw your consent to receive our bakery emails at any time – either by logging into your account, or by clicking on the unsubscribe button at the bottom of our emails, or by contacting us directly at bakery@laughingdogfood.com * Required

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.