Here at Laughing Dog, we’re passionate about getting things right and for us that means we strive to make tails wag and tummies 100% dog happy for every four-legged friend who tries our naturally-delicious recipes, even those with allergies and sensitivies who require hypoallergenic dog food.

The types of hypoallergenic dog food we offer:

Wheat Free Dog Food:

Wheat is just one of a number of different cereals. The most common cereals include maize, barley, oats and wheat. Wheat free dog food means that it may contain other cereals, but does not contain any added wheat (or wheat gluten). Our Wheat Free dog foods contain rice and barley which has low GI (glycaemic index) values which mean they can help to stabilise blood sugar levels and as a result give that fuller for longer feeling. Importantly, neither barley nor oats contain any wheat gluten, which can often be the common cause of allergies in dogs.

Our range of limited ingredient dog food recipes, Naturally 5, are also free of wheat and wheat gluten.

Our wheat free complete dog foods and dog treats are enjoyed by all dogs looking for delicious and nutritious foods – not just dogs requiring a specifically wheat free diet.

Grain Free Dog Food:

Grain free dog food means that the product contains no added grains (also known as cereals) – therefore it does not contain any wheat, wheat-gluten or cereals such as barley, wheat, maize, rice or oats. Our Gloriously Grain Free dog foods use potato and/or sweet potato as a base, which is an easily digestible source of slow release energy and contains no gluten. It is perfect for dogs with sensitive tummies, dogs that have adverse reactions to cereals and a specific need to avoid grains, or simply if you would just prefer to feed your dog a grain free diet.


What our customers say…

What can I say except WOW. They absolutely love The Naturally 5 Adult complete in the chicken. The biscuit is the perfect size for small mouths and because its hypoallergenic no upset tummies.


Just wanted to say how much my dogs enjoy your dog food.
I have 4 dogs, 2 pugs and 2 rescue Chihuahuas. The Chihuahuas have not had the best start in life generally including good nutrition, and having had this delightful breed of little dog for nearly 30 years I know they can be picky eaters at the best of times.

Meal times were becoming a nightmare because I wanted to ensure I could feed all 4 of my dogs with a quality complete food and was really struggling to find one they would all eat.

I picked up a bag of your food in curiosity and immediately liked the information and ethical ethos …so you had me …However, my dogs, well that was another matter.

What can I say except WOW. They absolutely love the Naturally 5 Adult complete dog food in the chicken. The biscuit is the perfect size for small mouths and because it’s hypoallergenic, no upset tummies.

I have been singing your praises to family and friends.

Thank you for taking the time to read this, I know its easy for people to complain about everything these days , but I believe in giving recognition for a job well done.

Thankyou and God Bless

Lemon and Beau the pugs, and Minnie and Ginger The chihuahuas

We love hearing your experiences, please share them with us to [email protected] !